Car Process

Capturing car driving footage on or off road usually means securing camera cars, car mounts, permits, closed courses, professional drivers, and a whole lot of budget. It’s logistically complex, weather-dependent, and comes with serious safety considerations. For many productions, it’s just not practical.

We use our LED Volume and virtual production tech to bring realistic driving environments into the studio to simulate any driving scene, anytime. From rural roads to city streets and even impossible destinations, our system creates realistic motion and lighting, complete with accurate reflections on the vehicle itself. It’s all captured in a safe, controlled studio environment that supports a wide range of creative needs.

Directors and DPs can capture dynamic driving scenes with greater creative control and fewer constraints. The LED wall, paired with practical elements, excels for in-car shots and select exterior setups — delivering natural reflections, motion, and lighting directly in-camera. Our cinema robots deliver stunning wrap-around and overhead shots, and can seamlessly transition between interior and exterior frames. Productions benefit from faster setups, lower costs, and fewer weather or safety concerns, all while maintaining realism. This approach complements traditional exterior car photography, offering a flexible and efficient alternative for a wide range of driving scenes.