The Challenge FootJoy came to Studio Lab looking for a way to introduce their new ARCUS rainwear with visuals that matched the product's premium performance. They needed a fully controlled environment where rain, dramatic lighting, slow-motion cinematography, and custom graphic backgrounds could work together to showcase the jacket's protection, style, and technical design. The Plan To bring the concept to life, the SWEVEN team engineered a custom 8' × 8' rain rig inside the studio, complete with a recirculating basin and on-demand water control to keep production safe and efficient. Combined with a high-speed camera, robotic camera motion, and Studio Lab's LED volume, we captured every detail with precision while creating dynamic environments that would have been difficult to achieve outdoors. The Results The final commercial delivered striking slow-motion imagery of rain cascading across the ARCUS jacket, enhanced by cinematic lighting, atmospheric smoke, and immersive LED wall backgrounds. The result was a premium product launch film that highlighted the innovation behind FootJoy's newest rainwear while creating a bold, memorable visual campaign. Partners +16 Want to Collaborate? Create Here Follow Us!

The Challenge Two weeks. That’s what we had to bring a Fortnite-inspired world to life in a way that captures the full Clix experience. The idea: “Sound Is Survival.” The goal? Take Cody out of his real-world setup in Texas and drop him straight into a fully immersive, in-game universe the moment he puts on the new JBL headset. And it had to feel real. The Plan We started by pulling elements from Cody’s actual environment — capturing 2D assets from his home in Texas — and used those as the foundation to build out a custom 3D digital world. Then we made that world unmistakably Clix with custom logos, branded environments, and a few inside jokes his fans would instantly recognize like the Clix Cuts barbershop and billboard (because his fans always joke about his haircuts). Virtual production and cinema robotics helped us capture multiple angles in a single shoot, and more importantly, use precise motion data to seamlessly composite Clix into the Fortnite-style world. This meant a faster production and better final results. The Results We captured Clix's real reactions from being immersed in the game, plus detailed production shots and multiple gaming room setups with various actors for supporting media. This allowed Motion Bazaar's team to build a polished 30-second hero video — plus a full suite of supporting assets — each one highlighting key features of the new JBL headphones. It was a whole lot of coverage from just one shoot day. Partners Crew Motion Bazaar Executive Producer - Elan Alexenberg Director - Thomas Steere PM / Producer - Laura Nero HMU - Stacy Ross Wardrobe - Heidi Andrews Set Dresser - Joe Imhoff Photographer - Ryan Gregory DIT - Alex Jones BTS - Simon Scott SWEVEN DP - Greg Farnum Director of Vir. Prod. - Ian Messina Vir. Prod. Assistant - Blake Propst Producer - Steven Galante Gaffer - Noah Baker Key Grip - Jake Desharnais Grip - Richard Novas Audio - Dan Holden PA - Andrew Perodeau PA - Rachel Strayer Want to Collaborate? Create Here Follow Us!

Car Process The Challenge Capturing car driving footage on or off road usually means securing camera cars, car mounts, permits, closed courses, professional drivers, and a whole lot of budget. It’s logistically complex, weather-dependent, and comes with serious safety considerations. For many productions, it’s just not practical. The Plan We use our LED Volume and virtual production tech to bring realistic driving environments into the studio to simulate any driving scene, anytime. From rural roads to city streets and even impossible destinations, our system creates realistic motion and lighting, complete with accurate reflections on the vehicle itself. It’s all captured in a safe, controlled studio environment that supports a wide range of creative needs. The Results Directors and DPs can capture dynamic driving scenes with greater creative control and fewer constraints. The LED wall, paired with practical elements, excels for in-car shots and select exterior setups — delivering natural reflections, motion, and lighting directly in-camera. Our cinema robots deliver stunning wrap-around and overhead shots, and can seamlessly transition between interior and exterior frames. Productions benefit from faster setups, lower costs, and fewer weather or safety concerns, all while maintaining realism. This approach complements traditional exterior car photography, offering a flexible and efficient alternative for a wide range of driving scenes. Partners +32 Want to Collaborate? Create Here Follow Us!

The Challenge Tom Furcillo and Matt Allen from Fresh Features approached Studio Lab to produce a ESPN Best 2024 Sports Moments broadcast feature. The concept required SportsCenter hosts Gary Striewski and Randy Scott to travel across the country (and world!) to highlight the best sports moments of the year. How? An epic road trip in a vintage ‘74 VW Bus! The Plan Studio Lab’s Studio A is the largest LED Volume stage in New England, so the VW Bus could fit in easily. Studio Lab’s virtual production artists then sourced stock driving footage and a 360 rural scene to effectively show Gary and Randy drive across the country (and to France!). The end shot would have the LED Volume wall switch from a realistic driving scene to broadcast color bars and patterns revealing that the road trip was shot in a studio. The Results The project was met with enthusiasm from ESPN, with clients praising both the creative concept and flawless execution inside Studio Lab’s LED Volume. The collaboration delivered a broadcast feature that felt both cinematic and playful, elevating the year-end content into something truly memorable. The success of this production has strengthened the partnership between Fresh Features, ESPN, and Studio Lab — setting the stage for even more ambitious collaborations ahead. Partners CREW Producer - Daniel Barletta Producer - Blake Grudzien Managing Producer - Ben Hobbs Editor/Producer - Nick Mainville Executive Producer - Julie McGlone Coordinating Director - Marti Hanzlik FRESH FEATURES DP / EP - Tom Furcillo Director / EP - Matt Allen Camera - Ben Daniels PRODUCTION Gaffer - Greg Farnum Director of Vir. Prod. - Ian Messina Vir. Prod. Assistant - Blake Propst Producer / PA - Steven Galante Key Grip - Noah Baker Grip - Jake Desharnais AC /DIT - Erik Ljungholm Sound - Dan Holden EP - Ken Kingdon +5 Want to Collaborate? Create Here Follow Us!

The Challenge The in-house agency at Stonyfield / Siggis Yogurt, “The Ferm”, concepted a series of digital videos that highlighted the lack of artificial ingredients in their squeezable, lunchable Stonyfield Yogurt Packs. The theme being that the product was now lighter and healthier. The Plan Could Studio Lab via Production Partner Sweven FX reinforce the “Light and Healthy” message by having the product float through interior and exterior environments? Of course! Director Greg Farnum and his amazing team made a flying rig on the compact EVO motion control arm, and used the KIRA cinema robot to track the product as it flew from virtual kitchen, to farm, and school cafeteria. The Results The final videos are fun, unique and demand repeat viewing. Just what an innovative, forward thinking brand like Stonyfield Yogurt needs to stand apart from their competition. Partners +4 Want to Collaborate? Create Here Follow Us!

The Challenge Windy Films and the GYK Agency concepted an ambitious series of digital videos featuring Sweet Baby Ray’s barbecue sauce and Ken’s Salad Dressing. The assignment would require tabletop food content, exterior lifestyle video, and photography, and outdoor grilled meat shots. 8 videos, 2 products, in 2 days. The Plan Studio Lab proved to be an excellent resource for this production. The tabletop food footage was shot in Studio A, utilizing the LED Volume wall to display logo color plates for Sweet Baby Ray’s and a photoreal XR Kitchen for Ken’s. The KIRA Cinema Robot was used for principal photography. Also, the new, portable EVO robot with claw attachment was used to apply sauce to grilled meats and to pour the sauce and dressing consistently and accurately. Meanwhile, a second unit was outside in our “Fire N’ Gin” space, shooting lifestyle photography and grilled meat footage. Just around the corner, Studio B was used for food prep and set storage — making for an efficient shoot. The Results Videos that are gorgeous and stomach growling-worthy! The videos are performing beyond expectations, and GYK and Windy Films are thrilled and inspired by the creative tools that Studio Lab offers. Partners Credit Director: Tripp Clemens Line Producer: Victoria Griggs Post Production Supervisor: Libby Ritchie Editor: Josh Drake Colorist: Rob Bessette Color Facility: Color Refinery +11 Want to Collaborate? Create Here Follow Us!

The Challenge The Fair Folk agency needed to produce two broadcast spots for their new client, Culture Pop. The approved concepts called for two unique locations: a suburban neighborhood and a city park. Each set relies on oversaturated colors and a bright sunny day. The agency felt strongly that the spots should be produced using virtual production at Studio Lab to achieve the stylized look they desired. Shooting in our volume will guarantee perfect weather all day and a quick change from the neighborhood to park locations The Plan Agency Producer and Creative Director, Dave Shaw, wanted to direct the spots, so we partnered Dave with Sweven Visual Engineering for production support. Sweven sourced the crew and art department, allowing Dave and his creative team to focus on casting and client management. The Set Designer, Garrett Gage, built an amazing eight foot tall fruit tree that was propped with Culture Pop soda. When the practical set pieces were blended with the virtual location, the results were amazing! The Results The one day shoot was a model of efficiency and collaboration. We shot two unique commercials in 10 hours! The agency was very happy, and the clients were beyond thrilled! The Culture Pop clients loved the set so much, they asked for the Soda Stand and Fruit Tree props to be delivered and displayed in their lobby. The Culture Pop product launch has been very successful with awareness and sales increasing as a result. THE FINISHED PRODUCTS BEHIND THE SCENES Partners +9 Want to Collaborate? Create Here Follow Us!

The Challenge After a successful shoot in 2024, the Boston Red Sox invited us back to do it all again for the 2025 season. The goal was the same: capture eye-catching, high-energy footage of every player in just 5–10 minutes each, while maintaining production value worthy of Fenway’s Jumbotron and national broadcast spots. Ambitious? You betcha. The Plan Building on the momentum of last year, the Studio Lab crew traveled down to the Red Sox spring training facility in Florida with our full mobile virtual production setup: RED cinema cameras, Motorized Precision cinema robot, Disguise servers, AOTO LED wall, lighting, and other production gear. We handled all the tech, timing, and logistics for this shoot so the Red Sox creative team could focus on directing talent and pushing the creative envelope with their content. The Results Capturing a full season’s worth of awesome visuals in just a couple days - and having a blast doing it. Working with the Red Sox creative team feels like a dream. They're ambitious. Great communicators. Total pros. This was our second year working together, and once again, we were blown away by their vision and efficiency. These folks are not only some of the most creative, talented professionals we've ever worked with, they're also so kind, collaborative, and just fun to be around. This shoot was smooth, efficient, and full of energy from start to finish. We wrapped it up with that rare feeling you get when you know you were part of something special. “Working with the Red Sox creative team is like working with a close friend on a huge wild idea, having a blast doing it, and then sharing your work with the world... kinda like the dreams you had as a kid.” - Tim Messina, CEO, Studio Lab Partners Crew Production Manager - Tim Messina Senior Video Engineer - Jon Martell DP / Robot Operator - Blake Propst Video / Playback Operator - Felipe Bida Lighting Designer - Mike Salvino And the amazing Red Sox Creative Team!   *Video wall content provided by Red Sox and NESN. Want to Collaborate? [...]

The Challenge Boston Dynamics needed a controlled studio environment to create high-quality content of their Atlas humanoid robot for a major tech summit keynote. The Plan Studio Lab provided the ideal space to create cinematic visuals with our LED Volume, cinema robot, and virtual production capabilities. The Results Great visuals that helped Boston Dynamics make a major impact at the summit. This collaboration showcased both the amazing capabilities of the Atlas robot and the flexibility of Studio Lab’s production environment. Partners Want to Collaborate? Create Here Follow Us!

The Challenge The talented team at Colossus Creative concepted a series of videos that required 6 exterior locations along the California coast from Monterey to Malibu. All with perfect early afternoon light and weather, and the ability to change the perspective of the background to match a foreground bar and midground actors. Oh, and it needed to happen in one day! Impossible and incredibly expensive to shoot in one day on location. Just the kind of problem we love solving. The Plan Even with the best tech, you still have to move quickly to shoot 6 locations in one day. We set up two bar locations on set with the plan of shooting scene one at "bar 1" while prepping scene two at "bar 2", and using our pre-programmed KIRA cinema robot to move quickly scene to scene. To create realistic coastal environments, Ian and Wes Messina from partner company, Dimension 5, used a combination of stock footage for dynamic ocean media and 2.5D generative AI for the land mass components. The Results Six incredibly realistic coastal scenes on set. The only thing missing was the scent of saltwater and the squawking of seagulls! Oh, and very happy agency and Gray Whale clients, who wanted to move right into a second round of commercials. Not to mention some of our best exterior locations to date. Partners Crew Colossus Co-Founder / ECD - Greg Almeida Co-Founder / ECD - Travis Robertson Art Director - Tyler Sugg Jr. Copywriter - Nat Lileks Account Director - Melissa A. Account Coordinator - Penélope de la Rosa Executive Producer - Trisha Dowley Producer - Samantha Derderian Content Creator - Arin Sirianmonthep Production Director / DP - Greg Farnum Director of Virtual Production - Ian Messina Virtual Production Artist - Wesley Messina Virtual Production Assistant - Blake Propst Producer - Steven Galante Gaffer - Noah Baker Key Grip - Jake Desharnais Grip - Richard Novas AC / DIT - Erik Ljungholm Art Director / Drink Stylist - Robert Engle HMU - Alyssa McKenzie HMU Assistant - Kayla Bethune HMU Assistant - Mirca Baez Wardrobe - Anica B. [...]

The Challenge Create show-stopping booths for the LDI and NAB industry shows to help our clients bring in more business. The spaces needed to feel immersive, with beautiful virtual worlds, audio and lighting that fit the vibe of each event— theatrical for LDI, and cinematic for NAB. The Plan We designed a mesmerizing experience using live action, virtual production, audio, lighting, scenic, and cinema robotics. At LDI, the centerpiece was a live aerialist performing high above the crowd, combined with a silo of LED video panels that resembled a castle tower as they displayed stunning video content in concert with the live action. At NAB, we used the same video content and live performance, but instead of the silo, we used a full LED volume. The Results Hundreds of mesmerized attendees gathered around the booths for multiple performances every day. Partners Madison Burke Crew LDI Lead Designer & Producer - Tim Messina Lighting Designer & Programmer - Michael Salvino Creative Director - Ian Messina Technical Director - Jon Martell Robot Operator - Greg Farnum AI Visual Creation - Wesley Messina Assistant Lighting Designer - Ryan Lane Lead Video Tech - Joel Pelletier Client Manager - Garrett McConchie Graphic & Web Designer - Sam Harrington NAB Project Manager - Tim Messina Technical Director - Jon Martell Lighting Designer - Mike Salvino Production Manager - Joel Pelletier Director of Photography & Robot Operator - Greg Farnum, Sweven Visual Engineering Production Support - Ben Mertzic, Blake Propst Director of Virtual Production & World Building - Ian Messina, Dimension 5 Aerialist - Madison Burke Special thanks to Motorized Precision, Disguise, RED Digital Cinema, Megapixel VR, and Assimilate for being our production partners! Like What You See? Create Here Follow Us!

The Challenge Show two different rooms (Kitchen and Living Room) with different flooring. Then quickly and naturally travel between them in the final flooring ad spot for a seamless transition. The Plan Build practical sets in the foreground, including the real flooring. Then blend those with virtual environments on the LED Volume. The Results Less expensive and time consuming than building a full kitchen and living room, the blended physical and digital elements worked seamlessly and allowed production to have fine control over the environment. Partners Crew Production Company - Nash Pictures LLC EP/Director EP/DP - Clifford Nash, Griffin Nash Producer - Maggie Moran Post-Production, Color, Mix - Nash Pictures LLC Editor - Cameron Kingdon Agency - COMM (now Marketbridge) Agency Client - Carpet One Floor Home Creative Director - Joe Krikava, Dan Cordella Account - Jeff Bowen, Emily Apple Virtual Production - Studio Lab, Ken Kingdon Virtual Production Director - Ian Messina KIRA/Camera Operator - Greg Farnum Set Designer - Andrew Wallace BTS Video Producer - Pat Dunn BTS Editor - Grace Mack Want to Collaborate? Create Here Follow Us!