Show two different rooms (Kitchen and Living Room) with different flooring. Then quickly and naturally travel between them in the final flooring ad spot for a seamless transition.

Build practical sets in the foreground, including the real flooring. Then blend those with virtual environments on the LED Volume.

Less expensive and time consuming than building a full kitchen and living room, the blended physical and digital elements worked seamlessly and allowed production to have fine control over the environment.

Production Company – Nash Pictures LLC
EP/Director EP/DP – Clifford Nash, Griffin Nash
Producer – Maggie Moran
Post-Production, Color, Mix – Nash Pictures LLC
Editor – Cameron Kingdon

Agency – COMM (now Marketbridge)
Agency Client – Carpet One Floor Home
Creative Director – Joe Krikava, Dan Cordella
Account – Jeff Bowen, Emily Apple

Virtual Production – Studio Lab, Ken Kingdon
Virtual Production Director – Ian Messina
KIRA/Camera Operator – Greg Farnum
Set Designer – Andrew Wallace
BTS Video Producer – Pat Dunn
BTS Editor – Grace Mack