The in-house agency at Stonyfield / Siggis Yogurt, “The Ferm”, concepted a series of digital videos that highlighted the lack of artificial ingredients in their squeezable, lunchable Stonyfield Yogurt Packs. The theme being that the product was now lighter and healthier.

Could Studio Lab via Production Partner Sweven FX reinforce the “Light and Healthy” message by having the product float through interior and exterior environments? Of course! Director Greg Farnum and his amazing team made a flying rig on the compact EVO motion control arm, and used the KIRA cinema robot to track the product as it flew from virtual kitchen, to farm, and school cafeteria.

The final videos are fun, unique and demand repeat viewing. Just what an innovative, forward thinking brand like Stonyfield Yogurt needs to stand apart from their competition.