When Real Locations Are Impractical
Need a spot that’s difficult to shoot, like a busy airport, factory, retail store, or the surface of Mars? Let’s create a virtual world exactly the way you want it. Anywhere you can’t shoot, we can.
Lighting Made Easy
Want to keep golden hour going all day long? No problem. Adjust the intensity, color, and direction of lighting in real-time. Because the LED Volume is a light source, you’ll find that you have accurate light, shadows, and reflections without any work in post production.
Weather That Works
When you need clear skies, a dramatic thunderstorm, or light snowfall, you can dial in the exact atmosphere you want without waiting on nature. The best part: no rain delays, snow days, or unbearable humidity.
The Perks
- Less travel and moving costs
- No location scouting, permits, or fees
- Faster shooting schedules
- Reduced crew needs
- Less post-production work
Testimonials
Team > Tech
Before we talk shop, let’s get one thing straight.
Great tech is NOTHING without a strong team that balances technical expertise with a talent for creativity and storytelling. You need creatives and engineers who go the extra mile, constantly innovate, and push the boundaries of what’s possible. People who live and breathe this stuff every day because it’s who they are.
So, we’ll let you know if we ever find people like that. For now, you’ll have to settle for these characters (meet our team).
Virtual Environments
Build custom worlds from scratch, a template, or scans of the real world. 2D, 2.5D, and 3D environments can be created.
Cinema Robotics
Achieve complex, dynamic camera movements with precision and repeatability using our Cinema Robot.
Motion Capture
Capture every nuance of human movement perfectly with our Xsens suits and OptiTrack cameras.
LED Volumes
Use one large LED Wall or multiple walls for displaying virtual environments with precise color and lighting control.
Unreal Engine
Create photorealistic visuals with real-time rendering and world-building, enabling you to visualize changes on the fly.
VR / AR
Enhance your project with immersive Virtual Reality (VR) and Augmented Reality (AR) experiences.
Camera Tracking
Track cameras, objects, and subjects in real-time to achieve perfect synchronization between the physical and virtual.
Disguise
Blend physical sets and virtual environments with multi-camera rendering, set extensions, and ultra-fast processing.
Post-Production
Streamline your workflow from set to screen. Full post-production capabilities available on site.
Case Studies
Red Sox
The Boston Red Sox needed promotional content for their players captured quickly and efficiently during pre-season. Studio Lab delivered by transporting our LED wall, Kira cinema robot, and virtual production gear for a shoot at their Spring Training facility in Florida.
Hannaford
Hannaford needed a year’s worth of commercials shot all at once. Studio Lab used virtual production to create and shoot their five commercials, each set in a unique indoor environment, in just one day.
Gray Whale Gin
Gray Whale Gin needed unique outdoor locations for six commercials shot in one day. Studio Lab made that possible in our studio with virtual production.
Fanatics
Conductor Productions needed virtual production capabilities for their Fanatics sport apparel commercials. Studio Lab transported our LED wall, XR gear, and crew to their shoot’s location at Charles River Studio.
603 Brewery
603 Brewery needed to shoot a compelling ad spot for a seasonal product release. Studio Lab helped create a physical set combined with a virtual environment to set the scene and highlight the product in a creative way.
Bitfire
Bitfire hired Studio Lab to design and build an XR stage at the very beginning of the virtual production era. We designed two XR volumes, one of which included an LED floor and wraparound wall.
Red Sox
The Boston Red Sox needed promotional content for their players captured quickly and efficiently during pre-season. Studio Lab delivered by transporting our LED wall, Kira cinema robot, and virtual production gear for a shoot at their Spring Training facility in Florida.
Hannaford
Hannaford needed a year’s worth of commercials shot all at once. Studio Lab used virtual production to create and shoot their five commercials, each set in a unique indoor environment, in just one day.
Gray Whale Gin
Gray Whale Gin needed unique outdoor locations for six commercials shot in one day. Studio Lab made that possible in our studio with virtual production.
Fanatics
Conductor Productions needed virtual production capabilities for their Fanatics sport apparel commercials. Studio Lab transported our LED wall, XR gear, and crew to their shoot’s location at Charles River Studio.
603 Brewery
603 Brewery needed to shoot a compelling ad spot for a seasonal product release. Studio Lab helped create a physical set combined with a virtual environment to set the scene and highlight the product in a creative way.
Bitfire
Bitfire hired Studio Lab to design and build an XR stage at the very beginning of the virtual production era. We designed two XR volumes, one of which included an LED floor and wraparound wall.
Our Promise
Done right or it’s free.
We guarantee that our world class facility and team will help you execute a studio production that exemplifies professionalism, innovation, and excellence. If you aren’t absolutely delighted with the space and service we provide, we will work to make it right or provide you with a full refund.
Let's Make Something Epic
At Studio Lab, we are driven by creativity, collaboration, and a deep commitment to our clients and community. If you want to partner with a team that’s as passionate about your project as you are, contact us today to learn more about our Virtual Production solutions.
