The talented team at Colossus Creative concepted a series of videos that required 6 exterior locations along the California coast from Monterey to Malibu. All with perfect early afternoon light and weather, and the ability to change the perspective of the background to match a foreground bar and midground actors. Oh, and it needed to happen in one day! Impossible and incredibly expensive to shoot in one day on location. Just the kind of problem we love solving.

Even with the best tech, you still have to move quickly to shoot 6 locations in one day. We set up two bar locations on set with the plan of shooting scene one at “bar 1” while prepping scene two at “bar 2”, and using our pre-programmed KIRA cinema robot to move quickly scene to scene. To create realistic coastal environments, Ian and Wes Messina from partner company, Dimension 5, used a combination of stock footage for dynamic ocean media and 2.5D generative AI for the land mass components.

Six incredibly realistic coastal scenes on set. The only thing missing was the scent of saltwater and the squawking of seagulls! Oh, and very happy agency and Gray Whale clients, who wanted to move right into a second round of commercials. Not to mention some of our best exterior locations to date.

Colossus

Co-Founder / ECD – Greg Almeida
Co-Founder / ECD – Travis Robertson
Art Director – Tyler Sugg
Jr. Copywriter – Nat Lileks
Account Director – Melissa A.
Account Coordinator – Penélope de la Rosa
Executive Producer – Trisha Dowley
Producer – Samantha Derderian
Content Creator – Arin Sirianmonthep

Production

Director / DP – Greg Farnum
Director of Virtual Production – Ian Messina
Virtual Production Artist – Wesley Messina
Virtual Production Assistant – Blake Propst
Producer – Steven Galante
Gaffer – Noah Baker
Key Grip – Jake Desharnais
Grip – Richard Novas
AC / DIT – Erik Ljungholm
Art Director / Drink Stylist – Robert Engle
HMU – Alyssa McKenzie
HMU Assistant – Kayla Bethune
HMU Assistant – Mirca Baez
Wardrobe – Anica B.
Art Assistant – Cooper Flanders
Art Assistant – Andy Engle
PA – Cameron Kingdon, Ashlee Dell’Arciprete
EP – Ken Kingdon
Studio Manager – Alissa Escobales
Colorist – Rob Bessette, Color Refinery
Audio Engineer – Mark Wong, Mark Wong Sound
BTS – Pat Dunn, Noah Seward