To shoot a compelling ad spot for a seasonal product release utilizing narrative elements and incorporating existing product imagery.

To build on the product’s visual design and create a physical environment reminiscent of the setting on the label. Use practical foreground elements to set the scene and a virtual background along with haze and dramatic lighting to set the mood. All these elements support a brief and somewhat surreal narrative which ultimately highlights the product.

A single day for build and pre-light and a single shoot day allowed the team plenty of time to be creative. The real foreground and virtual background sell the scene while still maintaining all the benefits of a controlled studio.

Production Company – Sweven
Producer – Steve Galante
Director & DP – Greg Farnum
Motion Control – Sweven
Talent – Benjamin Davis
Art Department – Cooper Flanders
Gaffer – Noah Baker
Grip – Jake Desharnais
Camera – Erik Ljungholm
PA – Lily McLaughlin
Edit/SFX – Greg Farnum
XR/Worlds – Dimension5
BTS Video – Pat Dunn
BTS Photo – Shaylyn Kelly