

The Challenge
Create show-stopping booths for the LDI and NAB industry shows to help our clients bring in more business. The spaces needed to feel immersive, with beautiful virtual worlds, audio and lighting that fit the vibe of each event— theatrical for LDI, and cinematic for NAB.
The Plan
We designed a mesmerizing experience using live action, virtual production, audio, lighting, scenic, and cinema robotics. At LDI, the centerpiece was a live aerialist performing high above the crowd, combined with a silo of LED video panels that resembled a castle tower as they displayed stunning video content in concert with the live action. At NAB, we used the same video content and live performance, but instead of the silo, we used a full LED volume.
The Results
Hundreds of mesmerized attendees gathered around the booths for multiple performances every day.
Partners




Madison Burke



Crew
LDI
Lead Designer & Producer – Tim Messina
Lighting Designer & Programmer – Michael Salvino
Creative Director – Ian Messina
Technical Director – Jon Martell
Robot Operator – Greg Farnum
AI Visual Creation – Wesley Messina
Assistant Lighting Designer – Ryan Lane
Lead Video Tech – Joel Pelletier
Client Manager – Garrett McConchie
Graphic & Web Designer – Sam Harrington
NAB
Project Manager – Tim Messina
Technical Director – Jon Martell
Lighting Designer – Mike Salvino
Production Manager – Joel Pelletier
Director of Photography & Robot Operator – Greg Farnum, Sweven Visual Engineering
Production Support – Ben Mertzic, Blake Propst
Director of Virtual Production & World Building – Ian Messina, Dimension 5
Aerialist – Madison Burke
Special thanks to Motorized Precision, Disguise, RED Digital Cinema, Megapixel VR, and Assimilate for being our production partners!