To create a powerful music video with visuals that support the energy and lyrics of the song, including in-studio pyrotechnic and a character crossing worlds.

To pre-record the character as if in one world, then use the LED volume to display the footage as if she is stuck in the screen while the band is playing. Then, to break free only to be locked back inside at the end.

Conceptualized and Directed by Godsmack’s own Sully Erna, the final music video is a true rock & roll creation. High energy, quick cuts, clear visuals, and a killer performance by the artist all come together to tell a story that reinforce the lyrics and showcase the emotion of the song.

Producer –  Dimension 5

Director – Sully Erna

Editor – Ian Urquhart & Erik Ljungholm

Cameras – Ian Messina & Greg Farnum

Model – Sarah Maillet