To shoot an entire year of seasonal ad spots all at once.

To use virtual production to build 3D worlds for each season and integrate that with practical foreground elements that can be easily swapped out. Pre-program the lighting for each season so that switching from scene to scene only takes a moment.

Footage was able to be captured for 5 spots across 4 seasons— an entire years worth of content, with only 1 pre-light day and 1 shoot day.

Agency – MMB
Production Company – Sweven
Producer – Ken Kingdon and Steven Galante
Director/DP/Robot Operator – Greg Farnum
XR Production – Dimension 5
Director of Virtual Production – Ian Messina
Virtual Production Engineer – Jon Martell
Assistant Camera – Erik Llungholm
Motion Control – Sweven Visual Engineering
Gaffer – Noah Baker