To create a visually exciting ad spot in a single shot, showcasing use of multiple product designs in a bright and warm environment despite it being the dead of winter.

To use the cinema robot to capture and repeat a dynamic move. Different products could then be used on different camera passes and the final take composited together from the different passes. A virtual kitchen background using Unreal Engine would supply the needed warmth to the room.

The rough cut was finished on the shoot day over lunch.

Agency – Genuine
Production Company – Element
Producer – Meriden Estes
Director – Craig Orsini
DP – Greg Farnum
XR Production – Dimension 5
Director of Virtual Production – Ian Messina
Motion Control – Sweven