

The Challenge
Shoot an ad promoting a Velcro product, demonstrating it’s uses in multiple public and private gathering spaces…during COVID.
The Plan
Utilize LED Virtual Production and the Volume to build the needed environments in 3D. Shoot talent and product in front of their respective environments.
The Results
A full spot was shot in a single day with minimal crew and talent, all while maintaining COVID protocols which were in place at the time. Production was able to shoot in a basketball court, a hospital room, construction site, and school room, all of which would have been difficult or impossible to shoot practically due to health restrictions in place.
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