The Challenge The concept called for an inner city student to break out of her limited opportunity reality to realize her personal educational goals and untapped career potential by engaging with Year Up United. The challenge was how to best communicate the student's journey visually in a 2:00 video with a 2 day shoot. The Plan Studio Lab partner, Greg Farnum, owner of Sweven Visual Engineering, and Virtual Production Artist, Blake Propst, Studio Engineer at Studio Lab used 3D XR, 2.5D Generative AI plates, Video Plates, CG, Green Screen, Compositing and a practical bedroom set with collapsing walls to reveal an idealized, Oz-like city skyline, conveying a journey from dark to light, with metaphors for optimism and personal growth. The Results An impactful, engaging video with positive messaging that encourages viewing through the end because of the beautiful “how did they do that” visuals. Partners Crew Agency - Connelly Partners Producer - Janet Cuttle Dir. Production - Barry Frechette ACD Copy - Clark Shepard ACD Art - Abby Peterson Designer - Travis Earp Brand - Laura Frankenfield, Olivia West Brand Director - Ashley Campbell Production DP - Greg Farnum, Sweven Visual Engineering Dir. of Virtual Production - Ian Messina, Dimension 5 Studio Engineer - Blake Propst Producer - Steven Galante Gaffer - Noah Baker Grip - Jake Desharnais, Dave LaRue AC - Erik Llungholm Art Director - Cooper Flanders Set Contractor - Garrett Gage H/M/W - Courtney Kilmartin PA - Cam Kingdon EP - Ken Kingdon Studio Manager - Alissa Escobales Talent - Stephanie Rich Want to Collaborate? Create Here Follow Us!

The Challenge At the very beginning of the Virtual Production era, we were hired to design and build the first-ever XR stage in Arizona, using Studio Lab's studios as the design inspiration. The Plan We designed two XR volumes. Studio A was a multi-purpose room with both a 70' x 16' curved video wall and a green screen on the opposite side of the room. Because the roof couldn't support the weight needed, we designed a new structure inside the building with a large weight capacity, transferring much of the load to the floor. The Studio B design had a full Virtual Production volume, including a LED floor and wraparound wall. The Results We installed Studio B as designed, including the volume and ARRI AMIRA Live cameras. In Studio A, we installed the rigging structure, drapery, lighting and grip. Crew Production Manager - Tim Messina Project Manager - Ben Mertzic Senior Video Engineer - Jon Martell Lead Installer - Joel Pelletier Lighting Engineer - Ryan Lane Tracking Tech - Aaron Lauzier Director of Virtual Production - Ian Messina Installers - Greg Farnum, Wesley Messina Let's Connect! Contact Us! Follow Us

The Challenge We received a rush request to provide a video wall for a Nike Air Jordan commercial featuring star Celtics player, Jayson Tatum, which they needed to shoot off site at Red Sky Studios. We had just five days to plan the LED Wall configuration, while some of the creative concepts were still in development. Of course, we took the job! The Plan Hold a large amount of best-in-class AOTO RM2.3 LED panels, and line up our team to be ready for anything. The configuration for the wall and the wall content evolved several times in the prep stage, but we rolled with the changes and adjusted accordingly. The Results One happy client after a flawless production, despite a tight timeline and last minute changes. Partners Crew Executive Producer - Jannie McInnes Director - Anthony Jamari Thomas Line Producer - Megan Gutman Prod Supervisors - Samantha Clements, Steve Oare Commercial Coor - Aaron Kaplow Assistant - Odes Frebyrd 2nd AD - Tony Soprano Camera DP - Cory Burmester Steadicam - Zachary Christopher Stanke 1st AC (A-Cam) - Pat Kelly 1st AC (B-Cam) - Zack Shultz 2nd AC - Mary Anne Janke DIT - Matthew Dorris Electric Gaffer - Dave Cambria BB Electric - Eric Goddard Board OP - Gordon Manson Electric - Carlos Bermudez, Ryan Pray, Jim Mitchell, Roger Marbury Grip Key Grip - Frank Montesanto Best Boy Grip - Robbie Knowles Dolly Grip - Daryl Temple Mosys Head Tech - Rob Kelly Grip - Chris Ryerson, Joe Battista, Billy Sears, Henry Tompkins Studio Manager - Matt Goddard Art Production Designer - Audrey Ledoux Props - Amanda Solitis Set Dressers - Isaac Perry, Dug Mor, Mike Robinson Art Assistants - Dylan Rykerson, Harrison Wayne Creative Consultant - Jessica Garrison Wardrobe / Makeup Stylist (Wardrobe) - Taisha Suero Stylist Assistant (Wardrobe) - Nicole Resendes Makeup Artists - Sher Williams, Jean Carney Script / VTR / Sound Sound - Tom Williams Boom Op - Joel Reidy VTR - Josh Pressey Teleprompter - Sue Willard-Keiss Script Supervisor - Jillian Roache Locations Locations - Karen Stark Medic Medic - Roger Dilligham Production Support [...]

The Challenge Conductor Productions approached Studio Lab to help solve some problems they were having with the video wall they were using for their Fanatics sport apparel commercials. They were experiencing banding, drop outs, and other issues leading to overages. The Plan Studio Lab invited Conductor to test their cameras on our LED Volume stage with a variety of Fanatics video content displayed. After a successful test, our team of LED wall technicians set up our LED walls on location for their shoot at Charles River Studio in Canton, MA. The Results Our walls performed flawlessly, allowing the Director and DP to focus on actor performances and active visuals, and not on technical issues. They saw NONE of the issues they experienced with the inferior LED panels they had been using and were incredibly happy and relieved that they had found a solution. Partners Crew Production Director - Vlad Minuty EP - Noah Lydiard, Margie Sullivan Producer - Scott Gregory Prod. Supervisor - Alexander Wayne 1st AD - Gregory Warfield, Jr. 2nd AD - Victoria Griggs Camera Dept DP - Nathan Swingle 1st AC - Jill Tufts DIT - Nick Pasquariello Electric Gaffer - Fletcher Burns BB Electric - Tim Dunbar Electric - Brandon Meadows, Ben Knight Board Op - Mike Ficara LED Tech - Jon Martell Grip Key Grip - Jason Bowen BB Grip - Teresa Hays Dolly Grip - PJ Hand Studio Manager - Marc Jameson Art Dept Prop Master - Kenji Messenger Vanities Wardrobe Stylist - Laura Sewrey Wardrobe Asst - Mem Macafee HMU - Rebecca Frye, Vikki Porter Additional Craft Service - Jane Eisensmith Production Support Studio Lab Project Manager - Garrett McConchie SL Senior Video Engineer - Jon Martel SL Video Engineers - Blake Propst, James Bida PA - Maddie Harrington, Kurt Bergeron, Connor Finn, Sheila Dillon, Anthony Saunders Want to Collaborate? Create Here Follow Us!

The Challenge The Dropkick Murphys band and production team were doing tour prep and rehearsals in Studio A when the COVID 19 pandemic shut everything down. With their tour cancelled, they asked us if we could livestream their St. Patrick's Day concert in our studio. The catch? It was in less than two days. And we had never done an in-studio production of this size and scale under such a short timeline. The Plan With a crew of nearly 40 people who were eager and excited for a challenge like this, we setup our video wall, stage, jib crane, audio, video, lighting, and live switching in Studio A. The Results A rockin' concert that, at the time, was the most viewed livestream concert in history, with 40+ Million views across multiple platforms. Crew Production Company & Partner - Ultrasound Production Manager - Scott Tkachuk Production Manager - Kevin Smith DKM Crew FOH Engineer & Broadcast - Pete Robinson Monitor Engineer - John MarcAntonio Backline - Greg ‘Griz’ Middleton Lighting Designer/Operator - Brian Lareau Studio Lab Crew Executive Producer - Tim Messina Senior Technical Engineer - Jon Martell Streaming Tech - Donald Van Slyke Lighting Techs - Ryan Lane, Martin Lyons Shading - Trifon Athnos Jib Op - Joel Pelletier Cam Ops - Dustin Davis, Greg Farnum, Erik Llungholm, Andre Martinez, Ian Messina, Kent Rich, Marc Therrien PA - Chase Clark, Benjamin Davis, Michael Harrison Create Here Contact Us! Follow Us

The Challenge Kick off JVKE’s 2023 tour with a bang by creating all visual content for the shows and ensuring seamless delivery with top-notch equipment and video playback. The Plan Our team at Studio Lab partnered with Dimension 5 to craft stunning video content tailored for JVKE’s tour. The client rehearsed in Studio B, perfecting the visuals before hitting the road. Events United stepped in to provide state-of-the-art production gear and a skilled crew, ensuring that every performance was supported by flawless execution. The Results Striking, adaptable visuals that scaled effortlessly to fit any size video wall at any venue. JVKE’s shows were enhanced by captivating content that resonated with audiences, no matter the location. Partners Want to Collaborate? Create Here Follow Us!

The Challenge Produce a compelling “Town Hall” type presentation with five UKG corporate officers to communicate new product launches and exciting corporate initiatives to global UKG employees. The visuals involved had to be dynamic, intuitive and engaging to hold the employees interest. The Plan Merge the unique capabilities of Event United’s live event mastery and Studio Lab’s visual wizardry to stage a three camera live switch production with animated graphics and videos to be displayed on the 65’ x 15’ 8K video wall at Studio Lab. To account for the global audience in various time zones, the presentation was designed to feel like a live event, but was pre-recorded. Then, it was edited in Studio Lab’s DaVinci edit suite before finally being published to UKG’s website for global employee viewing. The Results A truly collaborative effort by Events United, Studio Lab, and UKG’s in-house creative team. The town hall video was informative, entertaining, and visually dynamic. It commanded attention and fostered many views by the global UKG audience. Partners Have a Vision? Contact Us! Follow Us

The Challenge Create a mind-blowing experience with Shutterstock’s virtual assets for their annual Investor Day at the Empire State Building in New York City. The Plan Using our LED volume, Kira cinema robot, and advanced virtual production technology, we created an immersive, engaging experience for their event using virtual assets from Shutterstock and TurboSquid. We worked closely with our partner, Dimension 5, to ensure investors see the potential of these assets in the most compelling way possible. The Results The investors experienced the value and versatility of using Shutterstock’s assets in the rapidly growing field of virtual production. Partners Crew Production Manager - Garrett McConchie XR Director - Ian Messina Systems Engineer - Jon Martell Technical Director - Joel Pelletier Disguise Server - Wesley Messina Playbacks/GFX - Lee Dickerson LED Wall Tech - David St. Germain Cinema Robot Lead - Greg Farnum Cam Op/Photographer - Pat Dunn Cam Op - Karim Hamza House Audio - Trifon Athnos Broadcast Audio - Chris DiLeo Lighting Engineer - Rachel Fahey Your Turn. Contact Us! Follow Us!

Top 3 Tech Company The Challenge Our integrations team was brought in by a Top 3 Tech Company to assist with their virtual production workflows. However, the project’s scope quickly evolved when the client decided to relocate their LED volume to a new site and repurpose the space. The challenge was that the new location needed to function not as a virtual production studio, but instead as a multi-use space. This meant designing a system that was user-friendly enough to be operated by anyone, regardless of technical expertise. The Plan We oversaw the entire relocation process of the LED volume and meticulously redesigned the system, focusing on user experience. Our team turned complex workflows into intuitive operations, ensuring that the technology could be easily managed by users with little to no technical background. The Results Creating a versatile, user-friendly environment that not only enhanced the client’s virtual production capabilities but also expanded the functionality of their space, making it a valuable asset for a variety of uses. Partners Crew Director of Integrations - Ben Mertzic Senior Video Engineer & Disguise Engineer - Jonathan Martell Project Manager - Nate LaBelle Audio System Engineer & Technician - Justin Quinto Ready to Connect? Contact Us! Follow Us

The Challenge Bright Matter Productions came to us with a unique challenge: create a 30-second commercial for the Maine Lottery featuring four different decades—'70s, '80s, '90s, and 2000s—each represented by the same living room set, but dressed to fit each era. And, of course, they needed it all done within three weeks on a modest budget. Naturally, we're all in! The Plan To nail the look of four distinct eras using XR technology with full tracking and parallax, we divided the workload between our team and a trusted external partner. We managed agency and client reviews with precision, quickly sending approved virtual sets to the Art Department, who sourced the perfect period-specific furnishings to complement the virtual backgrounds. The Results Because the shoot was captured in camera with no green screen and compositing required, and with match cuts facilitated with our KIRA motion control cinema robot, Bright Matter Productions was able to move right into post-production without getting bogged down with rotoscoping and green screen compositing. The whole project, from concept to air date, was wrapped up in just four weeks—saving time, money, and delivering an amazing spot that the agency and client absolutely love! Partners Crew Managing Creative Director - Jeff Scherdell, Fuseideas Creative Director - Sam Ellison, Fuseideas VP Director of Creative Content - Will Claflin, Fuse Ideas Director/Editor - Kenneth Dodge, Bright Matter Productions XR/Worlds - Blake Propst Robot Operator - Greg Farnum, Sweven Visual Engineering Like What You See? Contact Us! Follow Us

The Challenge Shoot an ad promoting a Velcro product, demonstrating it’s uses in multiple public and private gathering spaces…during COVID. The Plan Utilize LED Virtual Production and the Volume to build the needed environments in 3D. Shoot talent and product in front of their respective environments. The Results A full spot was shot in a single day with minimal crew and talent, all while maintaining COVID protocols which were in place at the time. Production was able to shoot in a basketball court, a hospital room, construction site, and school room, all of which would have been difficult or impossible to shoot practically due to health restrictions in place. Partners Next Steps Contact Us! Follow Us

Charles Berthoud The Challenge Showcase songs with dynamic camera movement that keeps visual interest but doesn’t detract from the actual playing. The Plan Make use of the many tools and spaces available at Studio Lab, including the Kira cinema robot for camera movement and the LED Volume for video playback. The Results Unique pieces that succeed in being visually interesting while still keeping the focus on playing the instrument. Ready to Connect? Get In Touch Follow Us!